Case Study
CommerceBear – Creating a cross-channel content playbook for product listings
Led the creation of a research-backed, visual guidebook that translates complex multi-channel listing standards into a clear, customer-ready framework for writing and structuring product content.
Results
Delivered a 26-page customer-facing playbook used to standardize how brands structure product names, descriptions, bullets, and images across retail channels.
Overview
Partnered with product design to translate complex retailer requirements into a clear, structured framework that customers can use to write, format, and optimize product content across marketplaces.
The Challenge
CommerceBear customers publish across multiple retail platforms, each with different requirements for product names, descriptions, bullets, and images.
Customers needed a single, reliable source of truth that:
- Simplified cross-channel complexity
- Reflected real performance patterns
- Remained accurate to evolving retailer standards
- Was easy to scan and apply quickly
Without clear guidance, customers were rewriting content repeatedly and struggling to understand what “good” looked like across channels.
Strategy
Led research and framework development to build a unified, channel-aware content system.
Research included:
- Channel documentation and requirements
- Working sessions with retailer/channel contacts
- Reviews of live listings to identify performance patterns
- Internal best practices and customer pain points
From this, I developed a cohesive guidebook that balances compliance, performance, and usability:
- Structured framework for all PDP content types
- Cross-channel naming, description, bullet, and image standards
- Visual “quality ladder” comparisons (poor → essential → enhanced)
- Channel comparison tables and decision tools
- Infographic-driven layouts for fast comprehension
The result was a clear learning path from foundational principles to execution guidance across channels.
The guidebook includes structured guidance on product names, descriptions, feature bullets, and image standards, along with channel comparison tables and visual quality examples to make standards easy to apply.
My Role
- Led end-to-end framework planning and guidebook structure
- Conducted cross-channel research and synthesized standards into unified recommendations
- Defined content system covering names, descriptions, bullets, and imagery
- Developed narrative flow and learning structure across the 26-page deck
- Partnered with senior product designer to create diagrams and infographics
- Iterated with stakeholders to balance accuracy, clarity, and usability
- Delivered final customer-facing playbook used across teams
Results
- Produced a 26-page customer-facing guidebook used to standardize product content education
- Created a unified framework for writing and structuring listings across retail channels
- Reduced ambiguity around naming, descriptions, bullets, and imagery standards
- Delivered reusable onboarding and reference material for customers and internal teams
- Translated complex channel requirements into clear visual decision tools
