Portfolio

Selected Work

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GTR Leather

From Launch to #1 Ranked Sofa on Bed Bath & Beyond

Scaled a new product line from $0 → $1M and #1 ranking through conversion-focused product storytelling and content strategy

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CommerceBear

Designing a Scalable Product Content Framework

Research-backed visual playbook simplifying multi-channel product content into one clear, scalable framework

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Hekman Miller

Scaling a Legacy Furniture Brand Across Retail

Defined a premium brand voice and messaging system to ensure consistent positioning across digital channels

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B2B Marketing

Credited Innovation Feature

Credited marketing collateral highlighting CYA’s platform, produced for CENGN’s innovation showcase

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