Case Study
GTR LEATHER — Flagship Listing That Reached #1 on Bed Bath & Beyond
Led conversion-focused marketplace strategy and PDP copy that scaled a new brand from $0 to $1M and achieved the #1 ranked sofa out of 16,000+ listings
Results
Scaled a newly launched product line from $0 → $1M in under 12 months, reaching the #1 ranked sofa out of 16,000+ listings on Bed Bath & Beyond.
Overview
GTR Leather partnered with CommerceBear to launch its first e-commerce-ready flagship listing. I led the development of marketplace content strategy and PDP copy to position the brand competitively across major retail channels.
The result: a #1-ranked sofa on Bed Bath & Beyond and $1M in revenue within the first year.
The Challenge
GTR Leather had no prior e-commerce presence and needed channel-compliant PDP content capable of competing with established furniture brands across major marketplaces.
While product data and certifications were well documented, the brand lacked conversion-focused messaging, structured PDP content, and marketplace-specific positioning.
Strategy
- Built a conversion-first PDP framework tailored to marketplace algorithms
- Translated technical product specs into benefit-led messaging
- Structured titles, bullets, and descriptions for SEO + compliance
- Directed image sequencing to support buyer confidence
- Created a scalable listing structure for future SKUs
My Role
- Led content strategy across brand, operations, and channel stakeholders
- Wrote and optimized flagship PDP (title, bullets, description)
- Guided image carousel structure and sequencing (asset types, sequencing, and best practices)
- Ensured compliance across all retail channels
Results
- #1 ranked sofa on Bed Bath & Beyond (out of 16,000+ listings)
- $0 -> $1M revenue in <12 months
- Top customer-related listing in category
- Scaled across major marketplaces: Wayfair, Amazon, Walmart
